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Sharkbait: McDonalds Bizarre Bilingual Viral Game
Not much to say here, other than that the new McDonalds' online viral game is (aside from just weird) available in Spanish as well as in English. Go to the Sharkbait web site (www.filetofish.com) to...
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The "New" Latino Advertising + Latin-Know in Business Week
Business Week's David Kylie was kind enough to come to Latin-Know for an opinion on what seems to be a new trend in Latino advertising: a higher sophistication in Latino-targeted ads, especially with...
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Latinos to Marketers: I'm not "feeling" you
It's fascinating data that speaks for itself: Nearly four-fifths (79%) of 14- to 34-year-old Hispanics cannot identify a brand that accurately targets young Latinos, according to a major new study...
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Unilever: Advertiser-made content for Latinos
If content to advertise on doesn't exist, create it! That's the premise of so many Latino awards shows these days: create content and advertisers will flock to advertise on it. Unilever has been...
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Latin-Know is Moving
Dear readers: some may have noticed that I've begun posting at latin-know.com. We're moving off of Typepad and over to WordPress as of today. From here on out I'll be posting there, so update your...
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